Every year we see new design trends emerging, with the old ones slowly losing their charm. New graphic design trends that serve as a breath of fresh air, a good time for a reset especially after all the strange occurrences the departing year has brought us.

Having too much of it can make our webpage seem empty, yet putting too little can leave the whole page too crowded. Nonetheless, these untouched spaces serve a vital role in any visuals.

There is an increase in the number of digital natives who prefer to browse the internet and access websites with tablets and mobile devices, rather than on desktop computers alone. The rising popularity of this multi-screening behavior brings an obligation to business owners to make their web design responsive.

Your logo helps your brand to communicate in a way that words cannot. It is your point of identification, it carries your brand’s values without having to say anything. When done right, it establishes connection between you and your customers.

When we’re out of creative inspiration, we often dig for it on websites, books, blogs or even scout for some on social media, and when we’ve already succumbed to the pressure, we turn to Netflix to unwind.

Most of us consider typography as a design discipline that’s easy and boring, but in reality, it takes time, experience and a lot of practice. Sharpen your typographic instincts by taking note of the 5 tricky typography mistakes you should avoid while on your design journey.

Creating a privacy policy can be a bit challenging, especially for start-ups. One must act on thinking about what’s necessary to include and what’s not when publishing or using a default one. Here we’ve tacked together all the basics that you need to know before working on a solid privacy policy for your website.

Sure, social media feeds are fun and new, but when we’re talking about power and hard conversions, we can always turn to emails. But what makes an email newsletter convincing and popular?

Some consider color theory as science, while others see it as a foundation in arts and designs, and some say it’s a combination of both. Nonetheless, this amazing kaleidoscope of colors is something necessary for all the designers to learn and master.

We sometimes struggle in filling our creative cups and form this so-called ‘designer’s block’. And to fuel up our creativity, we tend to dig for inspirations from where we think are great sources — books, music, our surroundings or most of the time, from other people’s works.

Pull marketing strategy is a promotional tactic that focuses on further establishing your brand on its core. Its end goal is to be a household name to its target audience. It focuses on linking itself with customer satisfaction as they believe that end-users value it the most.

Push strategy, from the word itself ‘push’, is a promotional strategy that attempts to push the product/service to the customers. It only means that we take the product to the consumer. Examples are showrooms and face-to-face sales.

Cooper Black was designed in 1922 and since then, it has become a staple typeface especially in the world of advertising. Read you will realize, strangely, that Cooper Black is everywhere.

With the rising numbers of cases of COVID-19 worldwide, different organizations and research institutions along with news sites and media platforms unite on delivering useful and relevant information to the public that will serve as a guide against the invisible enemy.

A good design rarely uses only one font or typeface for the whole layout. It needs variation in order for the viewer to distinguish the differences of those elements. And of course, best practices must be considered in order for the design to appeal to the public.

This year, we’re going to see a lot of diverse selection in the current trends of the typeface and font world. Here is the list of top six typefaces you'll never regret using.

This year, there is a surge of a comeback of trends from the previous decades, and a little innovation but still referencing the classics. Here are the expected trends in typography this 2020.

Print design is done for various purposes, but mainly for marketing and brand awareness. These print design materials serve to reach the target and potential audience of an organization.

There is a new wave of information coming from people that is used by advertisers: emojis. These little statements are being used by advertisers to show people more relevant ads that are appropriate to their emotions.

Just like people who have display pictures on their social media account, companies as an entity also need one. They need a face, a visual representation of who they are for the people to remember them. And that is in the form of a business logo.

Every time you open a website, you may notice that there is a pop-up asking “do you accept cookies?” and some would force you to do so for a promise of better website experience. Well, it all comes down to, surprise, advertisements.

Think of merging two different worlds; IT and Design. That’s when you start understanding the not-so-complicated world of User Experience (UX) and User Interface (UI) design. These two are often used interchangeably by people without really understanding what it does, especially to its users and how it works together.

Brand Identity is the face of the brand. It consists of various elements; logo or wordmark, different logo variations, key brand colors and color palette, typefaces, typographic treatments, a consistent style for images and content, a library of graphical elements and a style guide.

From people outside the creative and art industry, graphic designer and graphic artist is a synonymous thing. The truth is, no matter how their discipline and background are kind of the same, those two titles still have a lot of differences.

With the amount of talented graphic designers in the Philippines, companies can have a hard time choosing the best and right for them. Here’s your ultimate guide on looking/hiring your next graphic designer in the Philippines!

The purpose of graphic design is to compel viewers to understand the content of the message portrayed in the visuals. Good graphic design has the right balance and proportion of content and visuals.

In this competitive industry and with numerous talents lurking around, it’s hard to pick the best one who could resonate with your brand through the power of visuals. Here, we’ll give you nine things you should consider if you are hiring a graphic designer in the Philippines.

Graphic design may seem easy for people outside the industry. The truth is, it is a rigorous job that requires a keen eye, patience, and talent.

Creative Process Outsourcing emerged because of growing demand in the industry. Creative process outsourcing in the Philippines offers a wide range of creative services like graphic design, web design, content creation, digital marketing analytics and such.

We'll welcome 2020 with fresh and maybe with some design trends from the past (making a comeback) to serve impactful and unforgettable visuals. So, say goodbye to those cheesy white-men-shaking-hands kind of stock photos.

A landing page is a mini and a specific website where customers “land” after clicking the link [mostly posted in social media account or email] of a particular campaign for a product or service.

Rebranding “is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in the design for an already-established brand.

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions.

Influencers are (mostly social media) personalities with a number of followers who use their own platform to share expertise, document personal lives, talents and such and to influence people. Through those, they gain loyal fans that become their market.

With the continuous and fast evolution and innovation in the dynamic world of marketing, many would surely be left behind. But there is one way that seems to never get ineffective — Email Marketing.

The creative needs of a company are dynamic. And it is totally fine if you do not still have anyone to handle the tasks. You can look for a partner and outsource their service in the Philippines.

An Infographic is all about transforming a rather complex idea into a visually compelling material. It aims to present the idea in a more understandable way and to hold the attention of the viewer/reader until the end.

A research conducted by Microsoft concluded that the average human attention span now is at 8 seconds, shorter than an innocent goldfish with nine. With that short period of time, how can marketers sell their products and services?

Generation Zs, born 1997-2012, are the future. By 2020, 40% of customers will be Gen Zs and reported having $44 billion buying power which can be multiplied into four times because Gen Zs also influence the buying power of their family.

Millennials are often misunderstood because of stereotypes (lazy, entitled, self-absorbed, etc.) and victimized of unfair and hasty generalizations of other generations, particularly the Baby Boomers.

In a world where customers’ attention is the most expensive commodity, marketers do everything to buy that. Their currency? Stories. Effective stories.

If you are a struggling creative looking for a career in digital marketing, outsourcing company or simply a stable job, portfolios are actually your weapon on the competitive market of the labor force.

Design is everywhere. Its impact on customers is very important since it is visual and much easier to comprehend. Good design increases one’s credibility, authority, and competence.

One downside of technology and easier access to almost everything is that unnecessary information is everywhere. People face a massive volume of data the minute he/she wakes up and checks the phone and social media accounts.

In the visual aspect, physical stores have more advantage than online ones as customers can view, touch and feel the actual product. This is the challenge that E-commerce website has to face, developing your e-commerce website with visual content that competes with physical store competition.

In today’s fast-paced digital era, professionals and businesses are now given limitless access to various creative design mediums allowing us to explore fresh and quality ways to market our company’s brand and its service. Yet, not everyone has the skill, the time and the budget to do so. This is how Design Outsourcing is born.

Digital Marketing has grown from just being an advertising medium now becoming one of the most effective factors towards brand development. All of us are consumers, and companies must take advantage of the fact that huge percentage of its consumers can now be reached online.

Aside from content, visuals play an integral role on the lives of today’s consumers. Scrolling on your Instagram feed, you are more likely to stop over a photo of a mouthwatering burger, or a Vans product with the masterpieces of Van Gogh.

Your logo visualizes your company, its culture and values. You may be surprised but your logo may affect your customer’s purchasing behavior. Color palette choice, fonts and shapes influence consumer judgements thus affect buying decisions - reason why it should take time and research to make one.