Digital Marketing has grown from just being an advertising medium now becoming one of the most effective factors towards brand development. All of us are consumers, and companies must take advantage of the fact that huge percentage of its consumers can now be reached online.

Design is everywhere. Its impact on customers is very important since it is visual and much easier to comprehend. Good design increases one’s credibility, authority, and competence.

In a world where customers’ attention is the most expensive commodity, marketers do everything to buy that. Their currency? Stories. Effective stories.

Millennials are often misunderstood because of stereotypes (lazy, entitled, self-absorbed, etc.) and victimized of unfair and hasty generalizations of other generations, particularly the Baby Boomers.

Generation Zs, born 1997-2012, are the future. By 2020, 40% of customers will be Gen Zs and reported having $44 billion buying power which can be multiplied into four times because Gen Zs also influence the buying power of their family.

A research conducted by Microsoft concluded that the average human attention span now is at 8 seconds, shorter than an innocent goldfish with nine. With that short period of time, how can marketers sell their products and services?

With the continuous and fast evolution and innovation in the dynamic world of marketing, many would surely be left behind. But there is one way that seems to never get ineffective — Email Marketing.

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions.

A landing page is a mini and a specific website where customers “land” after clicking the link [mostly posted in social media account or email] of a particular campaign for a product or service.

Every time you open a website, you may notice that there is a pop-up asking “do you accept cookies?” and some would force you to do so for a promise of better website experience. Well, it all comes down to, surprise, advertisements.

There is a new wave of information coming from people that is used by advertisers: emojis. These little statements are being used by advertisers to show people more relevant ads that are appropriate to their emotions.

Push strategy, from the word itself ‘push’, is a promotional strategy that attempts to push the product/service to the customers. It only means that we take the product to the consumer. Examples are showrooms and face-to-face sales.

Pull marketing strategy is a promotional tactic that focuses on further establishing your brand on its core. Its end goal is to be a household name to its target audience. It focuses on linking itself with customer satisfaction as they believe that end-users value it the most.

Sure, social media feeds are fun and new, but when we’re talking about power and hard conversions, we can always turn to emails. But what makes an email newsletter convincing and popular?

Creating a privacy policy can be a bit challenging, especially for start-ups. One must act on thinking about what’s necessary to include and what’s not when publishing or using a default one. Here we’ve tacked together all the basics that you need to know before working on a solid privacy policy for your website.