Your logo visualizes your company, its culture and values. You may be surprised but your logo may affect your customer’s purchasing behavior. Color palette choice, fonts and shapes influence consumer judgements thus affect buying decisions - reason why it should take time and research to make one.

If you are a struggling creative looking for a career in digital marketing, outsourcing company or simply a stable job, portfolios are actually your weapon on the competitive market of the labor force.

Influencers are (mostly social media) personalities with a number of followers who use their own platform to share expertise, document personal lives, talents and such and to influence people. Through those, they gain loyal fans that become their market.

Rebranding “is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in the design for an already-established brand.

Brand Identity is the face of the brand. It consists of various elements; logo or wordmark, different logo variations, key brand colors and color palette, typefaces, typographic treatments, a consistent style for images and content, a library of graphical elements and a style guide.

Just like people who have display pictures on their social media account, companies as an entity also need one. They need a face, a visual representation of who they are for the people to remember them. And that is in the form of a business logo.

Your logo helps your brand to communicate in a way that words cannot. It is your point of identification, it carries your brand’s values without having to say anything. When done right, it establishes connection between you and your customers.